With over 30 years of experience, I bring agency-level brand strategy, brand marketing strategy, and brand identity design. Tailored packages that deliver exceptional results for your business and small nonprofits.

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Laudetur Jesus Christus!

By Referral Only.
Available to traditionalist Catholic organizations, institutions, business owners, and those seeking personal branding.

Brand strategy is a comprehensive plan that articulates an organization’s core identity and its approach to communicating that identity. It aligns the mission, values, and objectives of the organization with strategic decisions regarding messaging, design, and outreach.For instance, a Catholic educational institution might prioritize clear, concise language, academic excellence in its visual elements, and a tone that resonates with both faculty and students.A well defined strategy guarantees that every element of the brand contributes to a unified, trustworthy presence that builds long-term recognition.

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What is a Brand?

A BRAND IS NOT:A logo
A visual identity
A product or service
A business name
A taglineYour brand isn’t something you can directly control—it lives in the minds of your audience. It’s what people think, feel, or understand when they come across your business. It’s what they associate with your name or logo.Because a brand exists in the minds of its audience, its meaning can shift quickly if someone changes their perspective. Branding is hard work! It requires a lot of background research and analysis to minimize the risk of those shifts, while tapping into what will build a strong culture of brand loyalty.My job as a brand strategist is to tie all of these elements: your logo, product, tagline, etc, into a clear and honest story about your business that connects with your audience. I help you shape your brand voice and message so that it speaks directly to the people you want to reach.Why does this matter for a small business? Because no matter what you’re selling, you’re competing with others. In a crowded market, why should people choose your shoe store over another? In a city with hundreds of coffee shops, what makes your business stand out? On the internet, with so many options, what makes your business the one they pick?The answer comes down to connection. There’s something about your brand that clicks with your audience—whether it’s a shared experience, a value, or an emotion. Without that, your business just blends in. Without personality, there are no sales.A good brand strategist brings the experience and fresh perspective needed to pull out the best parts of your story. They’ll research your ideal customers to figure out how to reach them and analyze your competitors to make sure you stand out for the right reasons.Hope this helps.

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Brand marketing strategy defines how to effectively promote and position a brand to its target audience. It encompasses the key messages, appropriate communication channels, and strategies for encouraging engagement.Take, for example, a traditional Catholic retreat center. Their marketing strategy may center on promoting the interior life of the soul, spiritual excercises, meditation and daily Confession and Holy Mass, through personal testimonials, tranquil visuals of the grounds, and an emphasis on the center's historical significance.An effective strategy can regulate each interaction with the audience, while reinforcing the core mission and values, to cultivate lasting relationships, continued interest and brand loyalty.

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Brand identity design represents the visual language that defines the organization. This includes the logo, typography, color palette, and overall aesthetic.Consider a diocesan conference: its logo could be inspired by the purpose of the conference or designed for broader appeal, paired with a classic font and a refined color palette that properly and proportionally engages the senses.Well-considered identity design not only makes the brand instantly recognizable but also conveys its purpose and character to its audience.

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Brand Marketing vs. Brand Marketing Strategy

Brand marketing refers to the ongoing process of promoting your brand to build awareness, establish trust, and shape public perception. It involves the day-to-day efforts that communicate your organization's identity, values, promise and message. These activities might include advertising, social media campaigns, or public relations efforts that showcase your brand in action.Brand marketing strategy, on the other hand, is the structured plan that guides those efforts. It defines the objectives, audience, messaging, and tactics that will shape how your brand is presented. While brand marketing is what you do, brand marketing strategy is how you decide what to do.

Marketing vs. Brand Marketing

Marketing is a broader term that encompasses all efforts to promote products or services, including pricing strategies, sales tactics, and customer engagement. It focuses on driving immediate results, such as sales or inquiries.Brand marketing is more specific. It focuses on shaping your organization's identity and building long-term relationships with your clients. While marketing may emphasize short-term campaigns and promotions, brand marketing emphasizes consistency in tone, design, and messaging to reinforce what your organization represents.For example, a Catholic bookstore might run a marketing campaign promoting a seasonal sale, while their brand marketing focuses on presenting themselves as a valuable resource for traditional literature and devotional materials.

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Suggested pricing plan for small business clients

Brand identity pricing can vary quite a bit! Agencies might charge anywhere from $50,000 to $250,000, depending on their reputation and the project's scope. However, not every business needs to spend that much. As an independent designer with 30 years of experience, I can provide the same level of design and expertise you'd expect from an agency, but at a more accessible price point!

Brand Discovery

Where the real value is! Brand Identity Workbook tailored to your business and interview with you and any team members and stakeholders.

Arrange your brand vertically, with God at the head.
Arrange your brand horizontally, with the Holy Catholic Church.
Name your brand purpose.
Understand how your business, brand, and marketing strategy work together.
Lay the foundation by understanding and expressing your brand values.
What do you stand for?
How can your business help to spread the growth of the Church?
What is most important to the health of your business?
Who is your brand for?
What purpose does it serve?
How should your brand look and what emotions should your brand incite?
Define your brand story.
Name your standards.
Define your top three business and brand goals.
And more...

With The Logo Package You'll Also Get:

LOGOMARK / WORDMARK / COMBINATION MARKThe face of your company identity. We'll Discuss whether a logomark wordmark or combination mark is better for your brand. (Now that there are more opportunities for visual branding, from favicons to Facebook cover photos, it’s more common for companies to have all three).
Sketch and refine your logomark or wordmark concept. Designs are tested on mockups to make sure they work in the real world. Your final set of files will contain your logo or wordmark or combination mark, saved for print and web use.

COLORSYour color palette needs to fit the persona your brand is trying to convey. If you don't already have a color palette in mind, I can help you choose. Specifications for the colors in your logo, plus a secondary palette that coordinates. Pantone, CMYK, RGB, and hexidecimal codes provided.

TYPOGRAPHYTypography is the art, technique, and practice of arranging type to make written language legible, readable, and appealing when displayed.Brand typography is a complex process that when executed properly, results in increased recognition of your brand and attains a consistent brand personality across all channels.

BRAND GUIDELINE SHEETA straightforward one-page document that displays your logo variations, color specifications, and brand fonts.

$7,500

You need the basic elements in the Logo Package, plus a cohesive visual theme that ties everything together. It's the most popular option for growing businesses because it sets you up with the tools to look professional, stay consistent, and build recognition across all platforms.

Brand Discovery

Where the real value is! Brand Identity Workbook tailored to your business and interview with you and any team members and stakeholders.

Arrange your brand vertically, with God at the head.
Arrange your brand horizontally, with the Holy Catholic Church.
Name your brand purpose.
Understand how your business, brand, and marketing strategy work together.
Lay the foundation by understanding and expressing your brand values.
What do you stand for?
How can your business help to spread the growth of the Church?
What is most important to the health of your business?
Who is your brand for?
What purpose does it serve?
How should your brand look and what emotions should your brand incite?
Define your brand story.
Name your standards.
Define your top three business and brand goals.
And more...

With The Visual Identity Package You'll Also Get:

MESSAGINGThe verbal side of your brand—the key phrases and language that express who you are and what you do. This includes a set of carefully crafted phrases that express your work—what you do, why it matters, and whom it serves.These may include taglines (short phrases that often appear with your logo), headlines (statements that lead a webpage or printed piece), and talking points (concise statements you can use in conversation, pitches, or written materials).Some options will be more descriptive, clearly stating what you offer; others may be more evocative, aiming to inspire or connect emotionally with your audience. These messaging pieces provide consistency across your website, print materials, and conversations, giving you the language to confidently represent your mission.You are getting a toolkit of phrases you can use across various settings to speak clearly and compellingly about your work.

BREAKDOWN

Messaging
The way your brand speaks. It includes the tone, word choices, and phrases used to describe your mission, values, or offerings.Key Phrases & Language
Provide you with a few different ways to say something memorable about your brand—some might be clear and straightforward (descriptive), others might be emotional or inspiring (evocative).Taglines
Punchy phrases placed under a logo or on the front of a website.Headlines
Phrases at the top of web pages, brochures, or social media graphics to quickly get attention and introduce your message.Talking Points
key statements you might say or write when describing your brand to someone—short, repeatable lines that help people understand what you’re about.

VISUAL THEMETo build out your brand, you’ll need a cohesive visual theme using supporting design elements such as shapes, patterns, textures, and distinctive photography. These elements work alongside your logo, colors, and typography to give your brand a distinct and consistent visual presence.I’ll then apply this visual language to three real-world touchpoints—places where people encounter your brand. For example, I might create a mockup of a website homepage, an Instagram post, a t-shirt design, a printed info sheet, or a presentation cover.These examples will help you see how your brand comes together across various formats, enabling your team to evaluate how everything reflects your mission clearly and consistently.

BREAKDOWN

Visual theme
Refers to the broader look and feel of your brand—how it comes across through imagery, layout, texture, and other visual cues, not just the logo.Shapes, patterns, textures, or unique photography
Are supporting design elements that make your brand visually distinctive and cohesive. For example, a brand might consistently use a stylised shape evoking a sense of movement or a flourish reminiscent of illuminated manuscripts, or sepia-toned photography.Touchpoints relevant to you
Take these examples of how your brand will appear in the real world—like a website homepage, an Instagram post, a t-shirt design, or a flyer—and build mockups (visual drafts) to show what your brand will look like in action.

SOCIAL PROFILEReceive a custom profile image (typically your logo or a simplified mark) and a coordinating banner image (the larger background image on platforms like Facebook, X, or YouTube). These graphics will be sized and formatted for upload, so your brand appears consistent and professional across your social media accounts.For example, a parish might use a clean crest or monogram for the profile, and a banner featuring its church exterior or stained-glass windows. A Catholic author might pair a profile logo with a banner that includes a book title, photo, or sacred art.The goal is to give your audience visual continuity and a strong first impression, carried over into digital spaces.

BRAND GUIDELINES BOOKA multi-page document that describes the elements of your brand. Your team can use it to design in-house consistent materials going forward. It includes usage rules and specs for the logo, color palette, typography, graphic elements, messaging, and any other elements that make your brand unique.

Starts at $17,000

Once your core brand identity is in place, you may want additional materials designed to support your specific work. These can be added to your Identity Package to create a Custom Package tailored to your needs. Common options include:

Naming support for a new company, apostolate, or product
Presentation deck templates for speaking engagements or donor meetings
Business cards and letterhead
Brochures or printed info sheets
Extra templates for social media posts
Signage for events, storefronts, or church property
Branded merchandise (t-shirts, stickers, mugs, pens, etc.)

Not every organization needs every piece. You can choose only what’s relevant now, or wait and request them later by booking focused “Design Days” as needed. If you already work with an in-house designer or freelancer, they can use your finalized brand guidelines to create these materials in alignment with your visual identity.

Website design and development is a specialty of its own, combining both technical knowledge and user experience. Because of this, I recommend hiring a dedicated web designer, developer, or firm to build your site. Whether you're working with a professional, a parish volunteer, or using a platform like WordPress, Squarespace, or Wix, your Identity Package will give them everything they need to create a consistent, well-branded site. This includes your logo files, color palette, fonts, visual elements, and messaging—all formatted and ready for use. The result is a website that looks polished and cohesive, while allowing you to work within your chosen platform or team.

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Every small Catholic nonprofit has distinct needs

I work with small traditional Catholic nonprofits to help them build a strong brand that reflects their mission and values. Whether you're a parish, religious order, or charity, I offer customized solutions to help you stand out and connect with your audience. From shaping your brand strategy to designing a clear brand identity, so that your nonprofit has the tools it needs to build trust, connect with people who can support your mission, and make it grow.I’ll help you craft a brand marketing strategy that speaks directly to your supporters and donors. Your message will be clear and consistent across all platforms—whether it’s your website, social media, or print materials.moreover, I'll help you craft your messaging and talking points to take your elevator pitch to a whole other level.As a Catholic nonprofit you are eligible for everything offered in my price guide at a reduced rate to fit your budget.

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